{"id":160207,"date":"2026-06-10T16:48:33","date_gmt":"2026-06-10T16:48:33","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/retail-brand\/"},"modified":"2026-06-10T17:58:42","modified_gmt":"2026-06-10T17:58:42","slug":"retail-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/retail-brand\/","title":{"rendered":"Retail brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A store brand, also called a private label, is a brand created and marketed by a retailer or chain of stores under its own name or logo. These products are sold exclusively in the store&#8217;s outlets and often offer a more economical alternative to national brands, while guaranteeing comparable quality. This strategy allows the retailer to capitalize on the brand&#8217;s reputation and generally applies to generic products, but can also concern specific items or particular product lines.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160207","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160207"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}