{"id":160178,"date":"2026-06-10T16:48:30","date_gmt":"2026-06-10T16:48:30","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand\/"},"modified":"2026-06-10T17:58:35","modified_gmt":"2026-06-10T17:58:35","slug":"brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trademark is a sign, often graphic, affixed to the products of an individual or legal entity to facilitate their identification and distinguish them from similar competing products. It must be registered with the National Institute of Industrial Property (INPI) to benefit from legal protection. Once registered, the trademark grants its registrant a monopoly on its use for an initial period of 10 years, renewable indefinitely.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160178","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160178"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}