{"id":160161,"date":"2026-06-10T16:48:27","date_gmt":"2026-06-10T16:48:27","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-manifesto\/"},"modified":"2026-06-10T17:58:28","modified_gmt":"2026-06-10T17:58:28","slug":"brand-manifesto","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-manifesto\/","title":{"rendered":"Brand manifesto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand manifesto is a statement, often written, in which a brand expresses a clear position, demonstrating a commitment, respect for values, or a specific opinion. This concept, widely used in politics, generally implies a questioning of prevailing or dominant ideas. However, in reality, brand manifestos do not necessarily signify a genuine break with the past. Sometimes, the term &#8220;manifesto&#8221; is used to highlight what is, in reality, simply a marketing promise reused in a new campaign. Brand manifestos are often primarily intended for current or potential customers, but can also serve to strengthen internal communication. This concept applies to both product and service brands. Brand manifestos are also found in the B2B marketing services sector. For example, the Match brand manifesto and the Nivea brand manifesto illustrate this practice.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160161","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160161"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}