{"id":160154,"date":"2026-06-10T16:48:24","date_gmt":"2026-06-10T16:48:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/logotype\/"},"modified":"2026-06-10T17:58:20","modified_gmt":"2026-06-10T17:58:20","slug":"logotype","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/logotype\/","title":{"rendered":"Logotype"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A logotype, often simply called a logo, is a graphic and symbolic representation of a brand that incorporates textual elements such as the full name or initials. It constitutes the visible part of a company&#8217;s visual identity, allowing its products or services to be distinguished in the market. The logotype differs from a typographic logo, which emphasizes original typography, and from a badge logo, centered on a symbol or icon. It plays a crucial role in brand value and recognition.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160154","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160154"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}