{"id":160114,"date":"2026-06-10T16:48:17","date_gmt":"2026-06-10T16:48:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/indie-brand\/"},"modified":"2026-06-10T17:58:05","modified_gmt":"2026-06-10T17:58:05","slug":"indie-brand","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/indie-brand\/","title":{"rendered":"Indie brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the beauty industry, we&#8217;ve seen the emergence of independent brands that have grown significantly without relying on major luxury or cosmetics groups. At one point, the term &#8220;Indie Brand&#8221; was used to describe them, but it has gradually given way to other terms.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160114","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160114"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}