{"id":160111,"date":"2026-06-10T16:48:17","date_gmt":"2026-06-10T16:48:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/in-store-marketing\/"},"modified":"2026-06-10T17:58:05","modified_gmt":"2026-06-10T17:58:05","slug":"in-store-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/in-store-marketing\/","title":{"rendered":"In-store marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-store marketing methods encompass a set of marketing strategies and tools deployed in physical retail spaces. They are primarily implemented by brands present in these retail locations to interact directly with consumers at the crucial moment of purchase. In-store marketing activities include, among others: merchandising techniques, visual communication, sales promotions, and promotional events.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160111","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160111"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}