{"id":160102,"date":"2026-06-10T16:48:17","date_gmt":"2026-06-10T16:48:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/image-study-of-brand-equity-study\/"},"modified":"2026-06-10T17:58:05","modified_gmt":"2026-06-10T17:58:05","slug":"image-study-of-brand-equity-study","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/image-study-of-brand-equity-study\/","title":{"rendered":"Image (study of) &#8211; Brand equity study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Analyzing the image of a brand, product, or company involves using various techniques to assess how the public perceives it. These techniques include qualitative and quantitative studies aimed at gaining an in-depth understanding of how the image is perceived. Two main aspects are examined: the spontaneous image, that is, the immediate image associated with the brand, and the latent image, which reveals the deeper, implicit associations linked to it.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160102","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160102"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}