{"id":160096,"date":"2026-06-10T16:48:14","date_gmt":"2026-06-10T16:48:14","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/visual-identity-visual-brand-language\/"},"modified":"2026-06-10T17:57:57","modified_gmt":"2026-06-10T17:57:57","slug":"visual-identity-visual-brand-language","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/visual-identity-visual-brand-language\/","title":{"rendered":"Visual identity &#8211; Visual brand language"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Visual elements, such as the logo, graphic codes and the architecture of advertisements, play a crucial role in consumers&#8217; recognition of a brand, product or company.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160096","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160096"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}