{"id":160057,"date":"2026-06-10T16:48:11","date_gmt":"2026-06-10T16:48:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/claw\/"},"modified":"2026-06-10T17:57:49","modified_gmt":"2026-06-10T17:57:49","slug":"claw","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/claw\/","title":{"rendered":"Claw"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of a &#8220;signature brand&#8221; is commonly associated with a renowned luxury or fashion brand. Its origins lie in the idea of \u200b\u200ba distinctive signature affixed to a work of art. Initially used to designate brands or logos that truly evoked a signature, the term has expanded to encompass everything related to the high-end realm of fashion and luxury. Thus, the use of the word &#8220;signature brand&#8221; by marketing professionals or consumers becomes a way, whether intentional or not, to attribute luxury status to a brand. For communication and marketing experts, using the term &#8220;signature brand&#8221; is a clear or reinforced way to position their brand within the luxury segment.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160057","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160057"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}