{"id":160043,"date":"2026-06-10T16:48:08","date_gmt":"2026-06-10T16:48:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/flame\/"},"modified":"2026-06-10T17:57:42","modified_gmt":"2026-06-10T17:57:42","slug":"flame","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/flame\/","title":{"rendered":"Flame"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When a brand sends a commercial message deemed inappropriate, it can trigger aggressive reactions known as &#8220;flames&#8221; on forums, blogs, or mailing lists. These hostile messages damage the brand&#8217;s image and can result from the clumsy use of digital platforms such as forums, mailing lists, blogs, or emails for promotional purposes.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160043","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160043"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}