{"id":160040,"date":"2026-06-10T16:48:08","date_gmt":"2026-06-10T16:48:08","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/first-mover\/"},"modified":"2026-06-10T17:57:42","modified_gmt":"2026-06-10T17:57:42","slug":"first-mover","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/first-mover\/","title":{"rendered":"First mover"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term &#8220;first mover&#8221; refers to the first company to enter a given market. As a pioneer, it can benefit from advantages such as establishing a strong reputation, recognition as a leader in its sector, and achieving critical mass. However, this position also implies bearing the risks associated with exploring a new market, as well as the costs required to establish an innovative product or service.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160040","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160040"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}