{"id":160000,"date":"2026-06-10T16:48:00","date_gmt":"2026-06-10T16:48:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-emoticon\/"},"modified":"2026-06-10T17:57:27","modified_gmt":"2026-06-10T17:57:27","slug":"brand-emoticon","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-emoticon\/","title":{"rendered":"Brand emoticon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Branded emoticons are personalized graphic symbols offered by a company to users of messaging platforms. By creating a series of exclusive emoticons, a brand can energize its fan community and reach a wider audience through their use. It is essential that the brand&#8217;s appeal or relevance be compelling enough for these symbols to be adopted significantly. For example, the Nescaf\u00e9 emoticons distributed via a mobile app perfectly illustrate this concept.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-160000","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/160000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=160000"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=160000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}