{"id":159999,"date":"2026-06-10T16:48:00","date_gmt":"2026-06-10T16:48:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-emoji\/"},"modified":"2026-06-10T17:57:27","modified_gmt":"2026-06-10T17:57:27","slug":"brand-emoji","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-emoji\/","title":{"rendered":"Brand emoji"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A branded emoji is a graphic symbol designed specifically for a brand, whether based on the brand&#8217;s traditional logo or reflecting its identity. These emojis can be integrated into social or community spaces where they enrich interactions between users. In this case, the brand compensates the community platform for implementing a special campaign to promote and make these branded emojis accessible. If the campaign is well-conceived and original, it has the potential to generate viral buzz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, branded emojis can be developed for exclusive use on platforms controlled by the brand itself, such as a dedicated online community, a specific feature of a mobile application, or an advertising game. The impact of these emojis is directly linked to the frequency of use of the platform or application in question. They constitute one of the levers of action in a brand strategy. A concrete example is that of &#8220;Monojis,&#8221; branded emojis inspired by the famous puns found on a brand&#8217;s packaging, available on the keyboard after installing a dedicated app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, the Emotikarl app offers branded emojis, allowing a regional brand to claim its own official emoji as part of a specific campaign, thus ensuring its presence on all smartphones.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159999","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159999"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}