{"id":159941,"date":"2026-06-10T16:47:51","date_gmt":"2026-06-10T16:47:51","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/digital-native-vertical-brand-dnvb\/"},"modified":"2026-06-10T17:57:04","modified_gmt":"2026-06-10T17:57:04","slug":"digital-native-vertical-brand-dnvb","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/digital-native-vertical-brand-dnvb\/","title":{"rendered":"Digital Native Vertical Brand (DNVB)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital Native Vertical Brands (DNVBs) are brands born online that specialize in marketing a specific product. They target consumers directly without intermediaries, and frequently handle the entire process, from product design to distribution.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159941","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159941"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}