{"id":159911,"date":"2026-06-10T16:47:44","date_gmt":"2026-06-10T16:47:44","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/branded-content-2\/"},"modified":"2026-06-10T17:56:49","modified_gmt":"2026-06-10T17:56:49","slug":"branded-content-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/branded-content-2\/","title":{"rendered":"(Branded) Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Branded content encompasses all the elements created by a company to highlight its products or services, assert its identity and positioning, and reflect its social commitment. Its purpose is to strengthen the brand image, clearly explain its philosophy, and justify its business approach in a more in-depth way than simple advertising. It is generally presented in editorial form, but can also include videos, interactive tools, and engaging activities. Beyond simply promoting products, branded content aims to offer added value to the company&#8217;s stakeholders by providing them with useful or entertaining information. Brand content experts Daniel B\u00f4 and Matthieu Gu\u00e9vel emphasize the importance of designing communication as a service that benefits the recipient, in a context where attention is a precious resource. Therefore, brands must strive to offer content that is useful, entertaining, and informative, in order to consider communication as an integral part of their overall offering.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159911","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159911"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}