{"id":159891,"date":"2026-06-10T16:47:41","date_gmt":"2026-06-10T16:47:41","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/commitment-communication\/"},"modified":"2026-06-10T17:56:41","modified_gmt":"2026-06-10T17:56:41","slug":"commitment-communication","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/commitment-communication\/","title":{"rendered":"Commitment communication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Engagement communication encompasses all forms of messaging disseminated by a brand or organization to highlight its involvement in social and environmental issues. Its goal is also to raise public awareness of the causes it champions. These communication efforts not only demonstrate the brand&#8217;s commitment but also address emerging or anticipated consumer expectations. While advertising is generally the primary communication channel used, other methods such as public relations, event marketing, and more can be leveraged. Engagement communication, whether externally or internally focused, can also aim to inform and educate company employees. It is essential for this type of communication to avoid greenwashing. A concrete example would be an engagement communication campaign that won the Strat\u00e9gies Grand Prix for Engagement Communication, illustrating the relevance and impact of this approach.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159891","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159891"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}