{"id":159876,"date":"2026-06-10T16:47:38","date_gmt":"2026-06-10T16:47:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/color-code\/"},"modified":"2026-06-10T17:56:33","modified_gmt":"2026-06-10T17:56:33","slug":"color-code","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/color-code\/","title":{"rendered":"Color code"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Color coding refers to the almost systematic use of specific colors associated with a type of product or its packaging, in order to reinforce its visual identity. For example, red and black are often associated with coffee, red with colas, and green with organic or eco-friendly products. This practice also extends to services, such as the use of gold or black for premium credit cards. Color coding thus facilitates the immediate recognition of a product or brand by consumers.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159876","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159876"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}