{"id":159859,"date":"2026-06-10T16:47:38","date_gmt":"2026-06-10T16:47:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/product-manager\/"},"modified":"2026-06-10T17:56:33","modified_gmt":"2026-06-10T17:56:33","slug":"product-manager","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/product-manager\/","title":{"rendered":"Product Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The product manager is responsible for defining the strategy to be adopted for a product or a series of products and for implementing it within the marketing framework. Generally, the different brands structuring their product ranges mean that the term &#8220;product manager&#8221; is often interchangeable with &#8220;brand manager&#8221;.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159859","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159859"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}