{"id":159818,"date":"2026-06-10T16:47:31","date_gmt":"2026-06-10T16:47:31","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/branding-campaign\/"},"modified":"2026-06-10T17:56:18","modified_gmt":"2026-06-10T17:56:18","slug":"branding-campaign","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/branding-campaign\/","title":{"rendered":"Branding campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A branding campaign is an advertising initiative aimed at strengthening a brand&#8217;s visibility and image. It is sometimes called an image campaign. To learn more about the ins and outs of this type of campaign, see&#8230; An example of a criterion for evaluating the advertising impact of a branding campaign:<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159818","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159818"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}