{"id":159816,"date":"2026-06-10T16:47:28","date_gmt":"2026-06-10T16:47:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/camelcase\/"},"modified":"2026-06-10T17:56:11","modified_gmt":"2026-06-10T17:56:11","slug":"camelcase","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/camelcase\/","title":{"rendered":"CamelCase"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CamelCase, also known as CamelCase in French, is a writing style that involves using capital letters (usually two) for each word within a compound name, particularly for brands. Brands such as PlayStation, AdWords, YouTube, and LinkedIn exemplify this practice. This specific use of capital letters highlights the different components of the brand and its overall meaning by creating a sense of depth. The goal is to reinforce the evocative nature of the resulting brand. This approach is called CamelCase because of the bumps that superfluous capital letters can create within a brand name or sentence, thus drawing attention. The CamelCase concept is also used in writing headlines for editorial content, as shown in the following example.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159816","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159816"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}