{"id":159808,"date":"2026-06-10T16:47:28","date_gmt":"2026-06-10T16:47:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brandjacking\/"},"modified":"2026-06-10T17:56:11","modified_gmt":"2026-06-10T17:56:11","slug":"brandjacking","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brandjacking\/","title":{"rendered":"Brandjacking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brandjacking is a form of brand misappropriation encompassing various marketing practices that can vary in severity and legality. Beyond the harm inflicted on consumers, this phenomenon can also negatively impact the image of the brand involved and lead to direct business losses. The most serious cases of brandjacking occur when a brand&#8217;s identity is usurped for illegal purposes, misleading consumers and inducing them to transact with an entity other than the one they intended. These forms of brandjacking often rely on methods such as counterfeiting, fraud, phishing, or identity theft. More broadly, the concept of brandjacking can also encompass practices that are not necessarily illegal and can be considered forms of unfair competition, whether legal or not. For example, purchasing competitive keywords on Google Ads can be considered a common example of brandjacking.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159808","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159808"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}