{"id":159807,"date":"2026-06-10T16:47:28","date_gmt":"2026-06-10T16:47:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/branding\/"},"modified":"2026-06-10T17:56:11","modified_gmt":"2026-06-10T17:56:11","slug":"branding","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Branding is a comprehensive marketing strategy aimed at creating, strengthening, and sustaining a distinctive and memorable brand identity. It encompasses all the elements that define the brand, such as its logo, colors, communication tone, values, and positioning, in order to generate a positive perception and a favorable emotional response from consumers. This approach aims to increase brand awareness and recognition over the long term by ensuring consistency in all interactions with the public. Branding applies to both businesses and individuals wishing to build a strong and differentiated image.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159807","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159807"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}