{"id":159801,"date":"2026-06-10T16:47:28","date_gmt":"2026-06-10T16:47:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-wagon\/"},"modified":"2026-06-10T17:56:11","modified_gmt":"2026-06-10T17:56:11","slug":"brand-wagon","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-wagon\/","title":{"rendered":"Brand wagon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The term &#8220;branding&#8221; refers to the practice of highlighting only a brand name and its accompanying promotional messages to emphasize the merits of a product or service. This marketing approach is often criticized as a shortcut that exploits brand reputation and positive image at the expense of the product&#8217;s actual features. This type of strategy can lead to abuses that risk significantly damaging the brand&#8217;s image.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159801","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159801"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}