{"id":159798,"date":"2026-06-10T16:47:28","date_gmt":"2026-06-10T16:47:28","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-switching\/"},"modified":"2026-06-10T17:56:11","modified_gmt":"2026-06-10T17:56:11","slug":"brand-switching","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-switching\/","title":{"rendered":"Brand switching"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand switching is a behavior observed among consumers when they decide to change brands for a given product. This change can be primarily driven by sales promotions, but it can also result from impactful advertising campaigns or even a negative perception of the brand being switched from. Brand switching is a key element to consider when implementing promotional strategies.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159798","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159798"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}