{"id":159794,"date":"2026-06-10T16:47:24","date_gmt":"2026-06-10T16:47:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-song\/"},"modified":"2026-06-10T17:56:03","modified_gmt":"2026-06-10T17:56:03","slug":"brand-song","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-song\/","title":{"rendered":"Brand song"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand song is a musical composition specifically created to accompany an advertisement broadcast on television, in cinemas, or online. Unlike a simple advertising jingle, a brand song is a genuine song that can be integrated into various contexts, such as in-store background music or on-hold messages, and become a key element of the brand&#8217;s identity. It&#8217;s important not to confuse a brand song with the use of an existing song in an advertisement. Generally, the goal of a brand song is to convey the brand&#8217;s world, enhance its memorability and image, and create an emotional connection with the audience. It can be entirely original or inspired by a pre-existing song. Although commonly associated with advertisements aimed at children, brand songs are used across a wide range of industries. Interestingly, brand songs are widespread in the Indian advertising landscape. A striking example is Robbie Williams, who composed a brand song for Purina&#8217;s Felix cat food brand. To discover the process of creating a brand song, a series of examples of varied brandsongs or a typically Indian brand song, the reader can refer to the resources cited.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159794","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159794"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}