{"id":159789,"date":"2026-06-10T16:47:24","date_gmt":"2026-06-10T16:47:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-management\/"},"modified":"2026-06-10T17:56:03","modified_gmt":"2026-06-10T17:56:03","slug":"brand-management","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-management\/","title":{"rendered":"Brand management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand management encompasses all strategic and operational decisions related to a specific brand or group of brands. Its primary goal is to guarantee the sustainability and growth of a company&#8217;s brand value, while ensuring overall consistency. This responsibility can be entrusted to a specialized agency or managed internally by a brand manager, a dedicated department, or even a product manager working specifically on a given brand. A concrete example illustrating a request for proposals (RFP) for brand management at the company level could be presented. Similarly, a practical case study highlighting the activities and challenges of brand management could be featured.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159789","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159789"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}