{"id":159788,"date":"2026-06-10T16:47:24","date_gmt":"2026-06-10T16:47:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-lift\/"},"modified":"2026-06-10T17:56:03","modified_gmt":"2026-06-10T17:56:03","slug":"brand-lift","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-lift\/","title":{"rendered":"Brand lift"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand lift is a tool used to assess the impact of an advertising campaign on brand awareness. Traditionally, brand lift was measured by conducting post-advertising studies or using barometers to track changes in the visibility of the promoted brand. These studies could focus on various aspects such as brand recognition or consumer perception. With the advent of the internet, brand lift can now be assessed using more readily available indicators. For example, it is possible to monitor changes in direct website traffic or online interactions related to the brand in question. A common approach to measuring advertising effectiveness and return on investment is to analyze the increase in revenue generated by the brand lift.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159788","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159788"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}