{"id":159786,"date":"2026-06-10T16:47:24","date_gmt":"2026-06-10T16:47:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-journalism\/"},"modified":"2026-06-10T17:56:03","modified_gmt":"2026-06-10T17:56:03","slug":"brand-journalism","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-journalism\/","title":{"rendered":"Brand journalism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand journalism involves creating editorial content on behalf of a brand, managed by a journalist working for a media outlet. This approach is often linked to evolving communication strategies and the increased visibility of brands, promoted by advertising agencies to businesses and advertisers. To gain a deeper understanding of the concept of brand journalism and its implications, it is recommended to consult specialized sources.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159786","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159786"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}