{"id":159778,"date":"2026-06-10T16:47:24","date_gmt":"2026-06-10T16:47:24","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-asset-valuator\/"},"modified":"2026-06-10T17:56:03","modified_gmt":"2026-06-10T17:56:03","slug":"brand-asset-valuator","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-asset-valuator\/","title":{"rendered":"Brand Asset Valuator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Created by Young &#038; Rubicam, the tool designed to facilitate brand building and monitoring is the BAV research program. Launched in 1993, it relies on a vast global database comprising thousands of consumer interviews covering approximately 20,000 brands. Brand evaluation is based on four main criteria: distinctiveness and relevance, which contribute to brand power, as well as respect and familiarity, which influence its status.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159778","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159778"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}