{"id":159770,"date":"2026-06-10T16:47:20","date_gmt":"2026-06-10T16:47:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/bob\/"},"modified":"2026-06-10T17:55:56","modified_gmt":"2026-06-10T17:55:56","slug":"bob","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/bob\/","title":{"rendered":"BOB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the retail world, the acronym BOB (Buyer&#8217;s Brand) is used to refer to a &#8220;buyer&#8217;s mark.&#8221; This is a symbol that the buyer affixes to a product in order to then sell it under their own brand. This practice is commonly adopted by large retail chains.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159770","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159770"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}