{"id":159764,"date":"2026-06-10T16:47:20","date_gmt":"2026-06-10T16:47:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/blm\/"},"modified":"2026-06-10T17:55:56","modified_gmt":"2026-06-10T17:55:56","slug":"blm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/blm\/","title":{"rendered":"BLM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Managing a brand&#8217;s lifecycle involves considering the various stages a brand can go through over time. Indeed, a brand can be affected by the passage of time or by a decline in consumer interest. Therefore, it is essential to be able to identify and track the brand&#8217;s trajectory along this lifecycle curve in order to effectively adapt its management based on its perceived position at any given moment.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159764","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159764"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}