{"id":159730,"date":"2026-06-10T16:47:10","date_gmt":"2026-06-10T16:47:10","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/appetite\/"},"modified":"2026-06-10T17:55:40","modified_gmt":"2026-06-10T17:55:40","slug":"appetite","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/appetite\/","title":{"rendered":"Appetite"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Propensity refers to an individual&#8217;s interest or propensity to buy a product or use a brand, thus reflecting their likelihood of purchase. It can be assessed by analyzing purchase intentions, past behavior, responses to marketing solicitations, or individual characteristics. This assessment can be materialized as a propensity score, which is used to guide the targeting of marketing campaigns by identifying prospects most likely to become customers.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159730","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159730"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}