{"id":159725,"date":"2026-06-10T16:47:10","date_gmt":"2026-06-10T16:47:10","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/antonomase\/"},"modified":"2026-06-10T17:55:40","modified_gmt":"2026-06-10T17:55:40","slug":"antonomase","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/antonomase\/","title":{"rendered":"Antonomase"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Antonomase is a linguistic and marketing phenomenon where a brand name becomes commonly used as a generic term by the public and the media. This process exposes the trademark holder to the risk of losing legal protection, as a trademark cannot be defended if it becomes a common noun. To preserve their rights, owners must combat the misuse of their brand as a generic term, particularly by engaging with the media. Paradoxically, this phenomenon can also strengthen the brand image by reinforcing its status as a benchmark or leader in its field.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159725","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159725"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}