{"id":159716,"date":"2026-06-10T16:47:07","date_gmt":"2026-06-10T16:47:07","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/ambush-marketing\/"},"modified":"2026-06-10T17:55:32","modified_gmt":"2026-06-10T17:55:32","slug":"ambush-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/ambush-marketing\/","title":{"rendered":"Ambush marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ambush marketing refers to a strategy whereby a brand seeks to leverage the visibility of a major media event, such as a major sporting event, without being an official sponsor. This practice aims to increase brand, product, or cause awareness by capitalizing on the attention surrounding the event, often in surprising or aggressive ways. Actions can range from simple, unexpected appearances to carefully planned campaigns, such as the Dim brand&#8217;s strategy during the 2007 Rugby World Cup. Although organizers and broadcasters attempt to limit these operations, they can still reach a wide audience, particularly through the internet and social media.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159716","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159716"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}