{"id":159710,"date":"2026-06-10T16:47:07","date_gmt":"2026-06-10T16:47:07","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/alpha-pup\/"},"modified":"2026-06-10T17:55:32","modified_gmt":"2026-06-10T17:55:32","slug":"alpha-pup","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/alpha-pup\/","title":{"rendered":"Alpha pup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The alpha pupil, also known as the junior early adopter, is a young consumer who is influential within their social circle and whom brands target as a priority to raise awareness and persuade them. Indeed, their propensity to adopt a product or service can influence other consumers to do the same through imitation. Generally male, they are often key to a viral marketing campaign, being less receptive to traditional communication methods. The term combines the idea of \u200b\u200bprimacy with the notions of youth and inexperience.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159710","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159710"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}