{"id":159709,"date":"2026-06-10T16:47:07","date_gmt":"2026-06-10T16:47:07","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/brand-licensing-agency\/"},"modified":"2026-06-10T17:55:32","modified_gmt":"2026-06-10T17:55:32","slug":"brand-licensing-agency","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/brand-licensing-agency\/","title":{"rendered":"Brand Licensing Agency"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand licensing agency is a company specializing in supporting and managing the intellectual property rights associated with trademarks. These agencies help brand owners develop strategies to leverage their brands by granting usage licenses to third parties. Their role extends beyond simply providing advice to include the implementation of licensing agreements, covering legal and financial aspects. For example, in June 2018, the French government issued a call for tenders to select a licensing agency to design and implement a brand strategy for the Presidency of the Republic, aiming to increase revenue from the sale of products bearing the &#8220;\u00c9lys\u00e9e &#8211; Presidency of the Republic&#8221; logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand licensing agencies are generally compensated through commissions based on the revenue generated by the licensing agreements they negotiate. They may also work with organizations seeking brands that are likely to grant them licenses. A concrete example is TF1&#8217;s licensing agency, which manages the derivative rights to its television programs as well as those of external brands. Another illustration is IMG Licensing, which represents various licensed brands.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159709","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159709"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}