{"id":159697,"date":"2026-06-10T16:47:07","date_gmt":"2026-06-10T16:47:07","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/on-pack-activation\/"},"modified":"2026-06-10T17:55:32","modified_gmt":"2026-06-10T17:55:32","slug":"on-pack-activation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/on-pack-activation\/","title":{"rendered":"On-pack activation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On-pack activation, also known as packaging activation, involves integrating a message about an agreement or collaboration with a brand onto a product&#8217;s packaging. For a company, this means highlighting information on its packaging such as its support for a sporting event or its commitment to the environment. The challenge of on-pack activation lies in communicating these additional elements without altering the visibility or the usual impact of the packaging.<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159697","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159697"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}