{"id":159696,"date":"2026-06-10T16:47:03","date_gmt":"2026-06-10T16:47:03","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/digital-activation\/"},"modified":"2026-06-10T17:55:25","modified_gmt":"2026-06-10T17:55:25","slug":"digital-activation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/digital-activation\/","title":{"rendered":"Digital activation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital activation generally involves using digital media and channels to promote an advertising campaign, a brand event, increase brand awareness, or leverage a sponsorship partnership. It is often deployed through dedicated platforms or specific actions on social media, frequently using custom hashtags. Although theoretically distinct from a digital advertising campaign, the lines between these two concepts sometimes blur. The notion of digital activation is subject to a semantic ambiguity similar to that surrounding the concept of&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[308],"class_list":["post-159696","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-branding-brand-identity"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159696"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}