{"id":159662,"date":"2026-06-10T16:47:00","date_gmt":"2026-06-10T16:47:00","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/cross-device-retargeting\/"},"modified":"2026-06-10T17:55:17","modified_gmt":"2026-06-10T17:55:17","slug":"cross-device-retargeting","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/cross-device-retargeting\/","title":{"rendered":"Cross-device retargeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cross-device retargeting involves re-engaging a user on a different device than the one they initially used. For example, if someone leaves an e-commerce site on their phone without making a purchase, the goal is to re-engage them when they browse on a computer, hoping to facilitate a conversion. This strategy can also work in the other direction, moving from a computer to a smartphone (or occasionally a tablet). By targeting the user on a mobile device, they can be reached more quickly without waiting for them to return to a computer. Implementing cross-device retargeting requires technology that can identify the user regardless of the device they are using. This approach is also commonly used in mobile app retargeting.<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159662","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159662"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}