{"id":159656,"date":"2026-06-10T16:46:56","date_gmt":"2026-06-10T16:46:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/keyword-retargeting-2\/"},"modified":"2026-06-10T17:55:09","modified_gmt":"2026-06-10T17:55:09","slug":"keyword-retargeting-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/keyword-retargeting-2\/","title":{"rendered":"Keyword retargeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Keyword retargeting is a specific strategy within the broader field of advertising retargeting, targeting internet users who have previously been targeted by online advertising campaigns. This approach aims to re-engage visitors from these ads who have not yet made a purchase. By using keyword retargeting, the goal is to win back these visitors initially acquired through investment in paid keywords. For more in-depth information, please consult&#8230;<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159656","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159656"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}