{"id":159650,"date":"2026-06-10T16:46:56","date_gmt":"2026-06-10T16:46:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/pretargeting\/"},"modified":"2026-06-10T17:55:09","modified_gmt":"2026-06-10T17:55:09","slug":"pretargeting","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/pretargeting\/","title":{"rendered":"Pretargeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of pretargeting is a marketing tool that leverages the effectiveness of traditional targeting techniques. It generally refers to digital advertising practices that aim to present personalized ads even before the target audience visits the advertiser&#8217;s website. These approaches involve targeting users based on their search intent. Retargeting, however, takes a more precise approach, dynamically generating highly personalized product-based content, similar to traditional retargeting banner ads. A concrete example of a pretargeting offering is that provided by Prisma Media, which effectively demonstrates the use of this term by a third-party provider.<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159650","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159650"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}