{"id":159644,"date":"2026-06-10T16:46:56","date_gmt":"2026-06-10T16:46:56","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/marketing-qualified-lead-mql\/"},"modified":"2026-06-10T17:55:09","modified_gmt":"2026-06-10T17:55:09","slug":"marketing-qualified-lead-mql","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/marketing-qualified-lead-mql\/","title":{"rendered":"Marketing Qualified Lead (MQL)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The process of converting a prospect into a customer involves several stages, one of which is symbolized by the acronym SQL. Before someone becomes a customer, they go through different phases. Initially, they are considered an unqualified lead, meaning someone who is researching a product or service but isn&#8217;t ready to make a purchase. Next comes the MQL stage, which refers to a Marketing Qualified Lead. This is an individual who has taken various actions on your platform (subscribing to the newsletter, downloading ebooks, etc.) and is showing a growing interest in your offers, thus demonstrating receptiveness to your communications. The ultimate goal is to convert them into an SQL, a crucial step in the qualification cycle.<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159644","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159644"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}