{"id":159627,"date":"2026-06-10T16:46:53","date_gmt":"2026-06-10T16:46:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/lead-generation\/"},"modified":"2026-06-10T17:55:00","modified_gmt":"2026-06-10T17:55:00","slug":"lead-generation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lead generation refers to all marketing activities aimed at attracting targeted prospects and collecting their contact information. This process allows you to identify and qualify these contacts, known as leads, in order to nurture their interest in the company and facilitate their conversion into customers. Primarily used in B2B marketing, it also applies to certain B2C sectors with long conversion cycles. Techniques employed include registration forms, advertising campaigns, cold calling, and participation in industry events.<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159627","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159627"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}