{"id":159623,"date":"2026-06-10T16:46:53","date_gmt":"2026-06-10T16:46:53","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/assignment-window\/"},"modified":"2026-06-10T17:55:00","modified_gmt":"2026-06-10T17:55:00","slug":"assignment-window","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/assignment-window\/","title":{"rendered":"Assignment window"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing analytics, the term &#8220;window&#8221; refers to the period preceding a conversion, during which marketing interactions are collected and evaluated. The ideal attribution window length can vary depending on the industry. It can be a few days for frequent purchases or extend over several weeks or even months, particularly in sectors with long purchase cycles such as automotive, business schools, or B2B services. Extending the attribution window can sometimes compromise its accuracy, especially due to the limited lifespan of the cookies used for analytics.<\/p>\n","protected":false},"template":"","categories-glossary":[307],"class_list":["post-159623","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-affiliate-marketing-performance-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/159623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=159623"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=159623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}