Return to the glossary index

X-commerce refers to an innovative business model that combines experiential commerce and advanced digital technologies to enhance the customer experience and optimize sales and purchasing processes. It allows companies to collaborate and market their products and services through online platforms and various digital tools such as e-commerce, SEO, email marketing, social media, and mobile marketing. This model aims to offer enriched interaction with an international clientele, often positioning itself as complementary to traditional e-commerce.

Return to the glossary index