The term WOM stands for “Word of Mouth,” which refers to the transmission of information from person to person, also known as word-of-mouth. This form of communication, whether positive or negative, can play a crucial role in acquiring new customers or, conversely, in losing them. To delve deeper into the concept of WOM in a marketing context, specialized resources can be consulted.
A concrete example illustrating the impact of “Word of Mouth” is highlighted in a study conducted by Reworld Media, which examines the purchasing process in the automotive sector.
Return to the glossary index