In the field of digital marketing, the “voice first” concept prioritizes the use of voice as the primary mode of interaction in the development of interfaces for a service, product, or application. This approach aims to promote commercial voice applications in sectors where voice commands could play a crucial role in the future, such as pre-ordering fast food via drive-thru. Adopting a “voice first” strategy means giving particular importance, even priority, to the voice aspect. This approach can be seen as a natural evolution of digital marketing. Its effectiveness will depend on the increasing adoption of voice interfaces and the growing popularity of voice technology.
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