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The purpose of a promotional video is to showcase a product or service in an appealing way to generate consumer interest and encourage purchase. It can take the form of a visual presentation of the product or a video demonstration. This content can be produced either by the product manufacturer or the seller. In certain sectors, the use of these promotional videos can lead to an increase in sales conversion rates. This increase should, of course, be sufficient to recoup the investment required for the production and distribution of these videos.

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