A URL (Uniform Resource Locator) is a unique address that allows you to locate and access a resource on the web, such as a page, image, or file. It indicates the protocol to use (e.g., HTTP, HTTPS, FTP) and usually appears in the browser’s address bar. URLs are essential not only for navigation but also for search engine optimization (SEO), where incorporating relevant keywords into the URL can improve a page’s visibility in search engines. They can also be used in marketing campaigns to direct users to specific pages, known as landing pages.
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