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The art of towel folding, commonly known as “towel art,” involves presenting the towels provided in hotel rooms or cruise ship cabins in a creative and aesthetically pleasing way. This practice is widespread in luxury establishments and cruise lines, offering guests the opportunity to discover a new creation each day. Integrated into the overall accommodation experience, towel art has become a key element and can even have a positive impact on social interactions. Often used as a marketing strategy, towel art requires an investment of time for room preparation and is generally part of the establishment’s policy. In some parts of the world where tips represent a significant, or even essential, portion of compensation, employees may also be encouraged to practice towel art on a personal level. For example, cruise lines offer original towel art creations daily, while upscale hotels host demonstrations of this artistic practice.

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